The Challenge:
We want you to re-engage 18-35 year old females with the Feel Good brand, and are very open minded as to how you go about doing it.
We want you to spread Feel Goodness, driving awareness and inspiring people to engage with the brand and buy the product.
We want to remind and reassure the target audience that Feel Good is relevant for them, that it’s simple and honest and that it delivers against their needs of wanting healthier cleaner drinks.
This is a deliberately very open brief, and you are free to demonstrate your creative thinking in any medium or combination of media you see fit.
We are open to ideas for new campaigns such as pressadds,PR, Packaging, social media, sampling, on-pack promotions, in-store engagement; concepts for grabbing people on the streets or fresh thoughts for how our bottles and packs look.
We want you to think about the moments, formats and contexts in which we can most successfully engage with our target audience.
How can we spread positivity and connect with this audience in fresh and memorable ways?
Range of refreshing good, honest, great tasting drinks:
• 750ml Sparkling fruit juice
• 275ml Still & Sparkling Fruit Juice
• 400ml Still Fruit Juice Drink
• 275ml Still & Sparkling Fruit Juice
• 400ml Still Fruit Juice Drink
