I think that on average, most people spend around 30-45 minutes per day for their lunch break, so to have a drink that will help boost energy is what people will be looking to but. Not only energy boosting but healthy and delicious too.
As the target audience for this brief is 18 to 35 year old women, the brand colours need to be bright, fresh and subtly in your face.
I have been searching around, and at the moment I think the main competition in the market for fruit juices are; Innocent, Naked, Copella and Aloe.
Here are some images of the fruit juices I have been looking at to get an idea of what is selling strong in the soft drink market at the moment.
