YCN - Feel Good Drinks research

Feel Good Drinks Company launched in 2001 and have been continuing to produce a range of 100% naturally blended fruit drinks with flavours such as; Orange and Mango, Cloudy Lemon, Apple and Blueberry, Cranberry and Lime, Orange and Passion fruit and more which are all being sold in fifteen different countries.

I have created this moodboard, mainly full of colour and different fruit to help with the start of my experimentation toward the brief.

YCN - Feel Good Drinks research

I think that on average, most people spend around 30-45 minutes per day for their lunch break, so to have a drink that will help boost energy is what people will be looking to but. Not only energy boosting but healthy and delicious too.

As the target audience for this brief is 18 to 35 year old women, the brand colours need to be bright, fresh and subtly in your face.

I have been searching around, and at the moment I think the main competition in the market for fruit juices are; Innocent, Naked, Copella and Aloe. 

Here are some images of the fruit juices I have been looking at to get an idea of what is selling strong in the soft drink market at the moment.

YCN - Feel Good Drinks brief

The Challenge:

We want you to re-engage 18-35 year old females with the Feel Good brand, and are very open minded as to how you go about doing it.­

We want you to spread Feel Goodness, driving awareness and inspiring people to engage with the brand and buy the product. 

We want to remind and reassure the target audience that Feel Good is relevant for them, that it’s simple and honest and that it delivers against their needs of wanting healthier cleaner drinks.

This is a deliberately very open brief, and you are free to demonstrate your creative thinking in any medium or combination of media you see fit.

We are open to ideas for new campaigns such as pressadds,PR, Packaging, social media, sampling, on-pack promotions, in-store engagement; concepts for grabbing people on the streets or fresh thoughts for how our bottles and packs look.

We want you to think about the moments, formats and contexts in which we can most successfully engage with our target audience.

How can we spread positivity and connect with this audience in fresh and memorable ways?

Range of refreshing good, honest, great tasting drinks:

• 750ml Sparkling fruit juice
• 275ml Still & Sparkling Fruit Juice
• 400ml Still Fruit Juice Drink