The meaning of life
Art, Design & Consumer Culture
“Culture is everything we don’t have to do.
We have to eat but we don’t have to have cuisines
like Big Macs or Sushi.
We have to cover ourselves against the weather
but we don’t have to be concerned whether we put on
Levi’s or Yves Saint Laurent.
The ‘have to’ activities are functional and the
‘don’t have to’ stylistic –
The main basis on which we make choices is in terms
of stylistic differences” - BRIAN
ENO.
Graphic
design is the activity that organises visual communication in society.
· Efficiency of
communication.
· Technology for
implementation.
· Perceptual and
behavioural concerns.
· Advertising affect on
beliefs and actions.
· Cross-disciplinary
communication.
· Active dialogue and
communication networks.
Graphic
design cannot be understood in isolation, but within a communication system.
-
The emphasis should be on the interrelation between the audience and the
design, actively participating in the construction of the message, decisions
made based on the study of human communication- an awareness of psychology,
verbal communication, sociology, computing science, marketing and other
disciplines.
All
aspects that make up the “new” designer:
